Privacy policy
Privacy Policy
Last updated: 18 October 2026
At Drinks Delivery Group ("we", "us", "our"), we are committed to protecting your personal information and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share your data when you visit our website, place an order, or contact us.
By using our website and services, you agree to the practices described in this policy.
1. Information We Collect
We may collect and process the following types of personal data:
Contact Details
Name, billing address, delivery address, email address, and phone number.
Payment Information
Payment details processed securely via our payment providers (e.g. card payments, PayPal, or bank transfer). We do not store full payment card details.
Account Information
If you create an account, we may store login credentials and preferences.
Order Information
Details of products purchased, order history, returns, and delivery information.
Age Verification Information
Where required to deliver alcohol, our drivers or couriers may check photo ID or date of birth on delivery.
Communications
Any messages, enquiries, or correspondence you send to us.
Technical & Usage Data
IP address, browser type, device information, and how you interact with our website (via cookies and similar technologies).
2. How We Use Your Information
We use your personal data to:
- Process, fulfil, and deliver your orders (including same-day local delivery and UK courier delivery)
- Contact you to arrange local delivery slots
- Arrange delivery through our drivers or third-party courier partners
- Verify age where required by law
- Take payment and prevent fraudulent transactions
- Provide customer support and respond to enquiries
- Send important updates regarding your order
- Improve our website, services, and customer experience
- Comply with legal and regulatory obligations
- Send marketing communications (only where you have opted in)
3. Lawful Basis for Processing
Under UK GDPR, we rely on the following lawful bases:
- Contract – to fulfil your order and provide our services
- Legal obligation – to comply with tax, accounting, licensing and age-verification requirements
- Legitimate interests – to prevent fraud, improve services, and operate our business effectively
- Consent – for marketing communications (which you can withdraw at any time)
4. Sharing Your Information
We only share your data where necessary, including with:
- Shopify – to operate our online store
- Payment providers – to securely process transactions
- Delivery partners and couriers – to deliver your order
- Marketing providers – where you have consented to receive promotions
- Professional advisors or authorities – where required by law
We do not sell your personal data to third parties.
5. Age Restrictions
Alcohol is strictly restricted to customers aged 18 and over.
We operate a Challenge 25 policy, and valid photographic ID may be required upon delivery. Orders will be refused or cancelled if age cannot be verified.
6. Cookies & Tracking Technologies
We use cookies and similar technologies to:
- Improve your browsing and shopping experience
- Remember your preferences
- Analyse website traffic and performance
You can control or disable cookies via your browser settings. Please note that disabling cookies may affect website functionality.
7. Data Retention
We retain personal data only for as long as necessary:
- Order and transaction records are retained for at least 6 years to comply with UK legal and tax requirements
- Marketing data is retained until you withdraw consent or unsubscribe
- Other data is retained only as long as needed for its intended purpose
8. Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate information
- Request deletion of your data (where legally permitted)
- Object to or restrict certain types of processing
- Withdraw consent for marketing at any time
To exercise your rights, please contact us using the details below. We may need to verify your identity before processing your request.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO). For more information, visit: https://www.ico.org.uk
9. Security
We take appropriate technical and organisational measures to protect your personal data. Payments are processed securely through trusted third-party providers, and we take steps to safeguard your information from unauthorised access.
However, no system is completely secure, and you are responsible for keeping your account credentials confidential.
10. International Transfers
As our store is powered by Shopify and certain service providers, your data may be transferred outside the UK or EEA.
Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or equivalent protections.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date.
12. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:
Email: info@theddg.co.uk
Address: Drinks Delivery Group, Unit B2a Horsted Keynes Business Park, Cinder Hill Lane, Horsted Keynes, Haywards Heath, West Sussex, England, RH17 7BA
Drinks Delivery Group is the data controller responsible for your personal data.